The ideal jingle may act as an earworm, causing the brain to recall a familiar, repeated sound. I mentioned proper catchy jingles because there's a science to producing the perfect sound for a business. Customers may have a negative reaction to your brand if your jingle is noisy, unpleasant, or disruptive. Even the first few notes of a song or jingle might elicit memories, prompting listeners to start singing the song or jingle right away. Take, for example, McDonald's. Is it to your liking? Ba da da da daaaa
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