The point is that after having the unique experience of buying and using the product, people quickly spread the word. In other Business Email List words, customers often do marketing for businesses, regardless of the reasons. Even so, the simple fact that we know that this happens can work in our favor. A remarkable experience can trigger Word of Business Email List Mouth Marketing . The product itself can be the source, as well as great customer service , a free gift card, a Content Marketing channel, or even specific events promoted by Business Email List the company. Anything that positively connects a customer to your brand points in that direction.
You can trust that the quality of your products and services will do that, but planning actions towards these goals is definitely Business Email List necessary. Social media adds an extra layer If Word of Mouth Marketing was useful before the digital Business Email List transformation , now it is part of the best practices of any Business Email List company. The Internet has created multiple ways to share experiences and that has changed the way we handle Business Email List purchases. Millennials, for example: a generation that grew up surrounded by technology and information at the fingertips.
In that sense, word of mouth marketing expands to social networks, where products are constantly analyzed and reviewed in natural Business Email List conversations. Also, Millennials and Gen Z are used to doing detailed research online about anything they are willing to buy. It is not surprising that most companies invest large amounts of budget Business Email List in the management of social networks to interact with people and respond to possible negative criticism. What are the benefits? A first glance will show you that people are freely helping you increase your brand awareness, with 86% of B2B marketers saying it's their Business Email List primary goal, according to CMI's 2020 B2B Research .