Marketing strategy in the attraction and acquisition phases! Click here and download our free ebook. Communication strategies that are and 10 examples What are communication strategies? Communication strategies are a business tool that helps the Clipping Path company to define, develop and launch its messages effectively, through any channel and to all types of recipients. For a communication strategy to be effective, we must be aware that communication, both internal and external, is a priority for the company. The communication strategy must be aligned with the objectives and values of the company, be honest and start from a good knowledge of the public the company is targeting.
The 7 steps to develop a communication strategy 1) Analysis of the initial situation As always happens in marketing , to know where we want to go we have to start knowing where we start from. Therefore, the first step is to analyze aspects such as the reputation and identity of the brand , the customer experience, market trends or the state of the competition. 2) Definition of objectives The objectives define the type of communication strategy that we are going to choose, so it is essential that we have them clear from the beginning.
If you have doubts about this topic, try answering these three questions: What do I want to achieve? What do I want to get it for? Why is it necessary to do it? 3) Definition of the target audience We do not all use the same type of language or the same channels of communication. In order to get the communication strategies right, we have to know who we are targeting and what is the most effective way to reach them. In this step, I recommend that you start with the development of a buyer persona that includes the characteristics, objectives and challenges of your ideal clients.